Marketing Coordinator

Job Summary:

A highly motivated and versatile Marketing Coordinator to facilitate and execute marketing strategies for ThinKom’s B2B OEM phased array antenna products and services. This role focuses on driving growth in the Commercial In-Flight Connectivity (IFC) and Defense and Space markets. The ideal candidate will be a well-rounded marketer, capable of producing diverse externally facing content and managing projects independently. The Marketing Manager will collaborate with internal colleagues and external contractors (including a PR firm, graphic designer, and web developer) to create impactful content for the company’s website, social media platforms, and sales presentations.

Strategy

• Develop and implement comprehensive media marketing strategies to promote products/services

Content Creation

• Create and oversee content development for marketing collateral and campaigns
• Develop and write marketing content, including website copy, LinkedIn posts, product brochures, case studies, video scripts, and presentation       materials
• Create messaging that effectively communicates the value of our products in the Commercial In-Flight Connectivity (IFC), Gateway, Satellite, and    Defense markets
• Collaborate closely with public relations team (outside firm) on messaging for news stories and with increasing exposure via the website, LinkedIn  and other social media platforms.

Digital Marketing

• Facilitate marketing campaigns across various channels (digital, social media, print, etc.)
• Manage and update website content in collaboration with a web developer, as needed
• Plan, schedule, and execute LinkedIn posts to engage and grow the company’s professional network
• Track and analyze digital marketing metrics to assess campaign performance
• Create and manage small ad campaigns on industry specific websites

Sales Support

• Collaborate with the sales team to align messaging with customer needs and preferences
• Update sales presentations and pitch materials to support business development efforts as directed by sales team

Project Management

• Collaborate with sales, and leadership to ensure brand consistency and alignment with business goals
• Generate and manage approval processes for outside marketing materials
• Coordinate with external contractors, such as a graphic designer and web developer, to ensure timely delivery of marketing assets
• Manage timelines, budgets, and project priorities for marketing initiatives

Tradeshow Management

• Plan and coordinate all aspects of the company’s participation in industry tradeshows, from booth design to logistics (2-4 events per year)
• Work with contractors to create tradeshow materials, including banners, presentations, videos and promotional items
• Schedule and manage pre-show and post-show marketing campaigns to drive attendance and follow-up with leads
• Serve as the primary point of contact for event organizers to ensure all requirements are met

Brand Management

• Maintain brand consistency across all marketing and platforms
• Implement brand guidelines for visual and written communications

Market Research

• Stay informed about industry trends, competitors, and customer needs to inform marketing strategies
• Identify opportunities for product positioning and differentiation in the market

Coordinates ThinKom representative meetings with industry bloggers and research firms (typically at trade shows)

Protects ThinKom by keeping information confidential and always behaving in a professional and ethical manner

Enhances organization reputation and branding recognition through professional interpersonal skills, integrity and responsiveness

Other duties and tasks as assigned

Skills and/or Experience Needed:

• Bachelor’s degree in marketing, communications, or a related field
• 3 to 5 years of marketing experience
• Proven ability to create engaging content for digital platforms, sales materials, and other marketing channels
• Ability to manage multiple priorities and meet deadlines
• Proficiency in tools such as Microsoft Office including SharePoint for file management and collaboration, Adobe Creative Suite, basic website CMS (e.g., WebFlow, WordPress), and photo editing (Photoshop or similar)
• Ability to work independently and resourcefully in a small team environment
• Familiarity with LinkedIn marketing, advertising and B2B lead generation strategies
• Strong organizational and time-management skills
• Collaborative mindset with the ability to work effectively with contractors and internal stakeholders
• Adaptable and willing to take on a variety of marketing tasks as needed
• High energy level
• Creative, with strong work ethic
• Professionalism

Language Skills:

• Must be able to communicate effectively, both written and verbal, to colleagues and outside contractors

Reasoning Ability:

• Ability to communicate calmly in a well thought out manner
• Must be able to work effectively with the applicable ThinKom personnel to make decisions and diplomatically accept the outcome

Additional Requirements:

• Must be eligible to obtain and hold a US DoD Security Clearance

Additional Skill and Experience Preferred (Not Required):

• Basic knowledge of graphic design principles.

Physical Demands:

• Ability to travel to support trade shows (up to 2-4 per year)
• This position uses a computer terminal to access, input, and retrieve data
• This position may be subject to frequent or occasional on the job interruptions that may cause a change in immediate priorities and/or work focus
• While performing duties of this position, employee is often required to stand, walk, sit, stoop, reach, and/or bend
• May occasionally be required to lift, push, or pull maximum of 30 lbs
• May be subjected to irregular or extended work hours
• Must be able to work in an environment that may be subjected to occasional loud noises, hazardous materials and chemicals

ThinKom offer generous benefits including: Medical, Dental, Vision, Disability, Life, 401k Matching (4%), PTO, paid Holidays and Bonus Plan.

ThinKom Solutions is an Equal Employment Opportunity Employer.

ThinKom Solutions is a Drug and Alcohol free working environment with a zero-tolerance policy.

‍